Employee Branding and Corporate Reputation

We train to strengthen the company's reputation through the personal branding of the organization's employees. The participants of the program learn the basics of creating a personal brand.

the training is recommended for employees who communicate with customers and business partners on a daily basis, such as sales and customer service specialists, public relations specialists

optimal number of participants – 10 employees

70% of program are practical tasks

duration of the training: online 3,5h x 4, in-person 7h x 2

When do we recommend the training “Employee Branding and Corporate Reputation”?

  • the organization wants to help its employees to build professional and reliable relationships with customers and cooperation partners
  • the organization wants to involve employees in external and internal communication activities, for example, to strengthen the reputation of the employee as an expert in the media
  • an organization wants to improve its employer brand or product awareness by involving employees in company communication on social media

What is the training about?

The goal of the program is to give participants an understanding of the role of personal brand in building a company’s reputation and in their professional development. In the training, we will talk about the opportunities that employees can use when interacting professionally with the organization to help strengthen the organization’s reputation and achieve their career goals.

The program provides answers to the following questions:

  • how does an employee’s image affect an employer’s reputation?
  • what is and is not a personal brand? where to start building a personal brand?
  • what are the components of personal branding, such as visual identity, content?
  • what is communication etiquette and what are its rules?
  • how to use social networks and other tools in personal branding?

The training includes practical tasks and example analysis, as well as two homework tasks. At the end of the program, each participant has a clear action plan for the development of their employee’s brand.

What are the benefits for the training participants?

  • understands how employee image affects the corporate reputation
  • understands how purposeful work with a personal brand can help to achieve career goals
  • gets to know and find the most suitable tools for shaping personal brand
  • creates an elevator speech and action plan for the long-term development of a personal brand

What are the benefits for the company?

  • employees who know how to support the organization’s reputation through personal brand development
  • employees who are motivated for further professional development and improving the employer brand of their company