How to Sell at Higher Prices?

When do we recommend the training “How to Sell at Higher Prices?”

• the sales team fails to achieve sales results in the segment of expensive goods
• the sales team is unable to convincingly sell the product and find out the needs of the customer
• there is a need to structure and improve communication with the customer both in person and online

What is the training about?

The goal of the training “How to Sell at Higher Prices?”is to help overcome thinking stereotypes and find rational arguments that will help sell the product to customers. During the training, the structure of face-to-face and online conversation and the salesperson’s individual growth program will be developed, as well as finding out which customers and in which situations the offered product is the best solution.

Training Curriculum

1. How to find rational arguments that will help in sales?

• I am a professional seller! Competences, confidence and goals: what not to forget and what to think about?​
• My role, responsibility and sales duties in the company
• The seller as an expert: how well do I know my customer, the product and how the price is formed?​
• What is expensive and why do sellers avoid offering more expensive goods?​
• What stereotypes about people and situations affect my selling style?​Practical task: For which customers and in which situations is my product best? ​

2. Sales conversation in-person and online

• The structure of the sales conversation in person and online: a successful start and a successful conclusion
• Determining the client’s needs and wishes: listening and questioning techniques
• How to properly present the product: emphasizing the benefits, inviting the client to try the most important thing
• How to get the customer to buy a product of a higher category than he had planned?​
• Persuasive pricing: the most important rat
• ional arguments (quality, service life, benefits) ​Upselling technique: understanding the related needs of customersPractical tasks and situation analysis.

What are the benefits for the training participants?

• You will learn to create a sales conversation, present the product correctly, show the benefit and name the price with confidence.
• Will overcome thinking stereotypes that prevent you from selling more expensively
• Will find rational arguments for which customers and in which situations the offered product is the best choice
• Builds self-motivation and self-esteem

What are the benefits for the company?

• Increasing sales results