Personal Branding for Managers

When do we recommend the training “Personal Branding for Managers”?

• the organization wants to strengthen the expertise of managers in the industry
• the organization wants to improve the reputation of itself and its management team among employees, customers, and business partners
• the organization wants to support its employees in their professional development

What is the training about?

The purpose of the program is to give managers an understanding of the structure of personal branding. During the training, we will talk about the opportunities that managers can use when interacting professionally with the organization to achieve their career goals and help the organization strengthen its reputation.

The program provides answers to the following questions:

• how does a personal brand help to develop a career and improve the reputation of an employer?
• what is and is not a personal brand?
• where to start building a personal brand?
• what are the elements etiquette and what are its rules?
• how to use social networks and other tools of personal branding?

The training includes practical tasks and example analysis, as well as two homework assignments. At the end of the program, each participant has a clear action plan for the development of their personal brand.

What are the benefits for the training participants?

• understand the nature of personal branding and its role in professional development
• understand how a leader’s personal brand affects an organization’s reputation
• learn and finds the most suitable tools for shaping their own personal brand
• create an elevator speech and action plan for the long-term development of a personal brand
• know how to support their employees to develop their personal brand

What are the benefits for the company?

• employees who know how to support the organization’s reputation through their personal brand
• employees who are motivated for further professional development
• attractive employer brand